Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticised work in Iraq, renaming its family of two dozen businesses under the name Xe. The parent company's new name is pronounced like the letter z. [More]So I wonder if Vanderboegh will have to change the name of Brightfire to eX...?
Oh, wait, I forget--it's fiction. Any similarity is coincidental...