From Foreign Policy:Terrorist groups have always been better at telling their side of the story. Taking them down will require a good dose of drama -- literally.
You've probably never heard of Badr Mish'al al-Harbi, but to many, he's a hero. The star of a June 2008 Internet video called "The State of Islam [Shall] Endure," Harbi appeared under the nom de guerre Abu Omar al-Kuwaiti to sing the praises of martyrdom. Two months earlier, the Kuwaiti newspaper Al-Qabas had profiled him, describing the young man as brave and pious. Today, there are 2,000 Google Arabic hits for his pseudonym.
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My Comment: All of these tactics to combat Al Qaeda would work if the Arab street would be willing to listen to this message .... but the problem is .... they are not listening.