Who Really Matters

Visible crawls over half a million web 2.0 sites a day, scraping more than a million posts and conversations taking place on blogs, online forums, Flickr, YouTube, Twitter and Amazon. (It doesn’t touch closed social networks, like Facebook, at the moment.) Customers get customized, real-time feeds of what’s being said on these sites, based on a series of keywords.

“That’s kind of the basic step — get in and monitor,” says company senior vice president Blake Cahill.

Then Visible “scores” each post, labeling it as positive or negative, mixed or neutral. It examines how influential a conversation or an author is. (”Trying to determine who really matters,” as Cahill puts it.) [More]

And the capitalists will sell us the rope!

[Via Carl S]

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