How Is The US Military Responding To The Haiti Disaster



The Calm Before The Storm in Haiti -- Information Dissemination

On Friday morning as you wake up and read this post, there will begin to be media panic that chaos is breaking out throughout Port-au-Prince. The State Department and SOUTHCOM have hopefully already predicted this event in the unfolding crisis. We are entering a 48-72 hour phase where the absence of physical security becomes a contributing factor to the existing catastrophe. It will not be an indicator of failure however, even if it may be suggested as such on TV as hours and hours of coverage unfold over a three day weekend in the United States. It should, however, serve as a reminder that failure to set expectations with strategic communications by US government leadership to both our citizens and the world over the last 48 hours will have set back our global strategic communications efforts made in the emerging soft power campaign.

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